“Q: How do we change the future?
A: Change the story people tell themselves about the future they will live in.”
“Seen through this lens, effective leadership is made up of of just two core disciplines:
Forging plausible, inspiring stories about the future we wish for ourselves, our families, our companies or our communities,
Sharing those stories with people in a way that allows them both to embrace them, and to make them their own.”